Client & problem
We worked with Hatfield Law, a southern Indiana based law office, to help with new client acquisition. Hatfield specializes in injury law and identified that our geofencing and addressable capabilities could uniquely serve their need to reach potential clients exactly where they are. Through our strategy and marketing mix we were able to bring more person injury clients to Hatfield and help them receive the compensation they deserve.
Solution
Execution as in Implementation, not Capital Punishment
First, we conducted a needs analysis with Hatfield to understand their current situation and how they’ve managed new client acquisition in the past. We also analyzed their current marketing plan and thought of what additional services could benefit their search for new personal injury clients. Then, we decided on a service mix to provide Hatfield. We implemented geofencing campaigns to reach people visiting locations indicative of someone possibly requiring personal injury services (emergency rooms, towing services, collision repair shops, orthopedic surgeons). These ads are then displayed on sites the person visits and on their connected tv devices through our Connected TV capabilities, utilizing cross-device matching, pairing users’ phones to their other home internet devices. Finally, we set up Facebook and Instagram ad campaigns targeted to users 25 and older. We additionally set up search keyword campaigns to reach people searching for injury lawyers and ads when searching for direct competitors. We continued to monitor and adjust the campaigns to optimize for performance.
